The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.
Author: Khalid Aljuraisy
Reveiwers: Muhammad AbdulRaoof
Publisher: http://www.alukah.net - Al Alukah Website
A beautiful book for non-Muslims which takes a look at the criteria used to find the true religion of God.
Author: Abu Ameenah Bilal Philips
Reveiwers: Ahmad Bolter - Mueed AbdulSalam Abu Hashim - Abdur-Rahman Murad - Khalid Al-Ahmadi - Mahmood Hasan - Dawood Fateh - Ahmad Bolter
Publisher: Islamic Propagation Office in Rabwah
The author refers to the Quranic verses and Ahadith by interpreting them in a very simple and comprehensible style, and also brings to light the true status of all the unlawful customs and rituals which are commonly practiced in the society and are detrimental to the faith of Tauhid. Tauhid (Oneness of Allah) is the basis of the Islamic religion.
Author: Shah Ismail Shaheed
Publisher: http://www.dar-alsalam.com - Darussalam Publications Website
Dr. Saleh As-Saleh shows in his introduction to this book that Allah could not have created this universe without a purpose. He is All-Wise, All- Knowledgeable, All-Merciful and All-Just. All of these attributes entail providing ways of guidance that would lead to the proper knowledge of Him, and thus the right way to worship Him. Allah sent his messengers to direct man to relate to His Creator through complete submission and obedience (this is the meaning of Islam). He needs to know what benefits him and what harms him. The Message from Allah comprehends everything. It brings man to live for a noble purpose. All forms of worship are explained in the Qur'an and by the Prophet. Worship is not left for our limited minds to decide upon their ways.
Author: Dr. Saleh As-Saleh
Publisher: http://understand-islam.net - Understand Islam Website
The lofty rank and high station eemaan possesses is not something obscure, as it is unquestionably, the most important duty as well as being the most imperative of all obligations. It is also the greatest and most glorious of them. All the good in the world and the Hereafter is dependent upon the presence of eemaan and on its soundness and integrity. Eemaan holds such a multitude of benefits, ripe fruits, delicious pro-duce, constant food and continual goodness.
Author: AbdurRazzaaq AbdulMuhsin Al-Abbaad
Translators: Abu Safwan Farid Ibn AbdulWahid Haibatan - Abu Safwah Fareed Abdul Wahid
Abridged translation of the Introduction and four chapters from Ibn al-Jawzee's classical work Talbees Iblees Dr. Bilal Philips' explosive edited translation of Ibn al-Jawzee's classical work 'Talbees Iblees', which offers the Ibn Jawzee's views on the Shi'a sect, as well as various other groups such as the Khawaarij (Khaarijites) and the Baatineeyah.
Author: ِAbu Alfaraj ibn AlJawzi