Consumer Behavior

The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.

Author: Khalid Aljuraisy

Reveiwers: Muhammad AbdulRaoof

Publisher: http://www.alukah.net - Al Alukah Website

Source: http://www.islamhouse.com/p/345081

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The Sword of Allah: Khalid bin Al-Waleed

The Sword of Allah: Khalid bin Al-Waleed: Khalid bin Al-Waleed was one of the greatest generals in history, and one of the greatest heroes of Islam. Besides him, Genghis Khan was the only other general to remain undefeated in his entire military life. This book was written by the late Lieutenant-General A.I. Akram of the Pakistan Army, in October 1969. The author learnt Arabic in order to draw on the earliest historical sources and he visited every one of Khalid's battlefields in order to draw analyses from the viewpoint of military strategy, including reconciling conflicting historians' accounts. The book was originally published by the Army Education Press, Rawalpindi, Pakistan and printed by Feroze Sons Publishers in Lahore, Pakistan. The excellence of the book was such that it has been translated from English into Arabic and is currently sold in bookshops throughout the Arab World.

Author: A. Akram

Source: http://www.islamhouse.com/p/61193

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Kitab At-Tawheed

Kitab At-Tawheed is one of the best books on the subject of Tawheed (Islamic Monotheism) and ranks high in authenticity. Till date it has gone through various publications; and had been the means for guidance of the millions of people throughout the world; by taking them out of the darkness of polytheism and error.

Author: Muhammad Bin Abdul Wahhab

Publisher: http://www.islambasics.com - Islam Basics Website

Source: http://www.islamhouse.com/p/128600

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Hajj & Umrah from A to Z

Hajj & Umrah from A to Z: a careful scientific approach that gradually guides pilgrims to perform the Hajj rituals very easily and smoothly. The design was developed through an educational perspective that handles all critical issues of Hajj rituals from a learners’ viewpoint, an approach that is always needed when high standards of accuracy are required.

Author: Mamdooh Muhammad

Publisher: Dar Ashbelia

Source: http://www.islamhouse.com/p/62620

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Usool Al-Hadeeth

The science of hadeeth terminology and assesment is a particularly difficult field of study. Dr. Bilal Philips has managed in this text to simplify this topic and to make it quite relevant to our times by addressing some of the most challenging questions raised by those who question the validity of hadeeth literature in general.

Author: Abu Ameenah Bilal Philips

Source: http://www.islamhouse.com/p/290637

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Why Were We Created ?

have you ever asked; why was I created? why I am here? what am I doing in this world? why did God created me?.. This book will help you find the answers.

Author: Abu Ameenah Bilal Philips

Publisher: http://www.islambasics.com - Islam Basics Website

Source: http://www.islamhouse.com/p/51910

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