Consumer Behavior

  • Consumer Behavior

    The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.

    Reveiwers: Muhammad AbdulRaoof

    Publisher: http://www.alukah.net - Al Alukah Website

    Source: http://www.islamhouse.com/p/345081

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    Reveiwers: Muhammad AbdulRaoof

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  • The Call for the Unity of Religions: A False and Dangerous Call

    Dr. Saleh As-Saleh said in the beginning of the book, "We hear nowadays a strange call by organized groups involving some Christians, Jews, and “Muslim” intellectuals calling for “wihdatul adyaan”. They claim that these three religions stand for the same belief that there is One God and should unite in their call for the implementation of great moral values. Some of those involved call for the establishment of centers containing churches, synagogues, and masaajid side by side, and printing the Qur’an, the Bible, and the Torah in one binding, etc. In the name of defending Islam against political and media distortions in the West, some organizations are compromising the basics of the Islamic creed through what is called “Bridging the Faiths.” This is a very dangerous call because it mixes the truth with falsehood and thus practically implies the elimination of the truth perfected in the deen of Islam. The Christians and Jews want the Muslims to be like them. That is why they support this deceptive call for “unity”.

    Publisher: http://understand-islam.net - Understand Islam Website

    Source: http://www.islamhouse.com/p/353522

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    Translators: Abdur-Rahman Murad

    Source: http://www.islamhouse.com/p/256040

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    Publisher: http://www.islamweb.net - Islam Web Website

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